Zapera becomes YouGov
When Zapera was acquired by the London-based YouGov group in August 2007, it was a natural choice for both companies.
Both founded in 2000 and both being pioneers in the use of information technology to collect higher-quality, in-depth data for market research and public consultation it was a perfect match.
Now we take the integration of the companies one step further by changing our name to YouGov.
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