The YouGov Group

The YouGov Group is a full service international research company with 15 offices in 11 countries – and growing. Its members are highly qualified market, organisational and opinion research institutes located around the globe, specializing in high-quality online-panels, with a total panel size of more than 2 million participants.

GROUP COMPANIES:

YouGov plc

Region: United Kingdom

Head Office: London

Panels: UK, Russia

YouGov plc is a professional research and consulting organisation, pioneering the use of the Internet and information technology to collect high quality in-depth data for market research, organisational research and stakeholder consultation; providing companies with a rounded view of their staff, customers, brands and investors as well as assessing opinion amongst the general public and the media. YouGov operates a panel of 225,000 UK members representing all ages, socio-economic groups and other demographic types.

YouGov Zapera

Region: Northern Europe / Baltic states

Offices: Denmark (Copenhagen & Kolding), Sweden (Stockholm & Malmø) and Norway (Oslo)

Panels: Denmark, Sweden, Norway, Finland, Poland & Estonia

YouGov Zapera is among the leading internet based market research institutes in the Nordic region with the mission to provide reliable and comprehensive answers to clients’ questions. YouGov Zapera offers consulting services as well as basic data collection services, qualitative research and standard software solutions. Part of the YouGov group since August 2007.

YouGov psychonomics

Region: Central Europe

Offices: Germany (Cologne and Berlin) and Austria (Vienna)

Panels: Germany & Austria

YouGov psychonomics is among Germany’s Top 10 full-service market research institutes, offering market research, organisational research and consultancy services across a range of sectors. YouGov psychonomics employs more than 120 highly qualified scientific researchers and consultants. Its business activities cover the German-speaking as well as Central- and Eastern-European countries. Part of the YouGov group since September 2007.

YouGov Polimetrix

Region: North America (USA / Canada)

Offices: Palo Alto, New York and Washington DC

Panels: USA & Canada

YouGov Polimetrix combines leading-edge data collection technology, integration with large scale databases, and novel sampling and analytic techniques to empower managerial and policy decision-making. Its panel consists of 1.2 million participants in the U.S. and Canada. Part of the YouGov group since December 2006.

YouGov Siraj

Region: Arab World/MENA

Offices: Dubai, UAE & Riyadh, Saudi Arabia

Panels: Covering 15 countries in the Arab World

YouGov Siraj is a leading full service research company with a boutique philosophy and a wealth of regional experience. As specialists in online research the company embraces new technology to deliver fast, accurate and cost effective results, using its regional panel of 100,000. It has arguably the strongest qualitative department in the Arab world. The company prides itself on first-class analysis, which offers unparalleled regional insight. The teams of passionate, curious and forward thinking researchers strive to breakaway from stereotypes in a constant quest for greater knowledge.