Case: Obama

Yes we can!

YouGov’s elector survey which was published the day before the presidential election in the USA was exactly consistent with the real result – that Obama would win with 6% over McCain.

Six months earlier we predicted that Boris Johnson would win the mayor election in London with 6% over Ken Livingstone. Our projections were within 1% from the end result in both the Swedish election 2006 and the Danish parliament election in 2007.

This is some of much evidence for the reliability of web-based surveys. YouGov started in England in 2000, the same year as our Swedish origin Quickwise. That year Barack Obama was a young federal state senator in Illinois. Now times have changed. It was through a revolutionizing and thought out strategy online that Obama defeated first Hillary Clinton and afterwards John McCain to become USA’s 44th president. In the same time we have grown through innovation to a worldwide analyzing agency. Through surveys via our online panels we can deliver the survey results equally quick on all important markets.

Now we are also named YouGov in Scandinavia and we are working on changing the technique and conduct even more effective, quick and reliable market surveys.

Source: YouGov News, Issue 31, February 2009