Annual accounts 2008

Zapera continues its success

The Nordic MR agency Zapera.com A/S has just published its annual accounts which show continued progress in all areas. Compared to the last annual accounts (2006), Zapera has seen an increase in turnover of 66% to a total of DKK 65.6 million and profits after tax of DKK 5 million are also the best in the company’s history.

PRESS RELEASE 27 November 2008

In the summer of 2007, Zapera became part of the international market research group YouGov plc which is listed on the London Stock Exchange. Following the takeover, Zapera also changed management as Lars Lund-Nielsen, who had been Managing Director since he himself founded Zapera in 2000, joined the YouGov group as Business Development Director.

Lars’ final action at Zapera was to put his signature to the annual accounts.

- “Since its inception, Zapera has been able to attract some of the best research professionals in the business and I am very proud of the results that we have created together. It is fantastic to be able to end my time at Zapera by handing over the company with accounts that show the largest turnover and the best profits ever,” says Lars Lund-Nielsen.

Lars Lund-Nielsen is replaced by Ole Haghfelt. Ole comes from a position as Business Unit Manager with Carlsberg, but has gained wide experience in the world of research through senior positions at GfK and his time as co-founder and partner in the consultancy Factivator.

- “I have followed Zapera from the sidelines for several years and I have been very impressed with the company’s development. Now Zapera has become part of YouGov, which in my opinion is the most exciting research group in the world, so when I was offered a chance to join the team, I didn't have to consider it for very long.”

Part of the growth experienced in the last few years has been based on company development and the introduction of several new products. Zapera has, for example, developed its own tools for online focus groups which have been very positively received in the marketplace.

Being a member of the YouGov group has also contributed positively to the growth of Zapera. The introduction in Scandinavia of BrandIndex, the research flagship, which daily takes the temperature of a wide range of the world’s leading brands, has been a great success.

- “I very much believe in the international development work within the YouGov group,” says Ole Haghfelt. “Zapera has already contributed to the group’s other companies with its qualitative tools, but we are also getting a lot of good things in return. BrandIndex was just the first step and the market can expect a number of new research tools during 2009”.

More information:

CEO, Ole Haghfelt, E: oh@zapera.com, M: +45 2212 1490

Nordic Marketing Manager, Lars Gylling, E: lg@zapera.com, M: +45 4040 2400