AdRacer

The fast and cost-effective way of pretesting

YouGov AdRacer is the solution for pretesting of ads, when time schedule and budgets are tight.

YouGov offers a smart pretest within 48 hours of final delivery of stimuli, given a standardised questionnaire which allows for comparison with reference values.

Test design

AdRacer focuses on the following dimensions:

Likeability (5-degree scale)

Evaluation (8 pre-defined dimensions)

Does the ad trigger action (5-degree scale)

Does image and text fit the ad

Ad impact on the brand/sender

Limitations

The following limitations apply for AdRacer:

One or max two ads

Only print ads or boards

More information

Contact Senior Research Consultant Jan Enander