BrandIndex
In any sector, things will be happening every single day: a new product is launched, an advertising campaign begins, a PR disaster occurs – maybe a strategic PR campaign to change a brand’s image begins. Whatever it is, you will want to know exactly what effect it’s having on your own and on your competitor brands. All trends begin somewhere and with BrandIndex, you can spot trends as soon as they happen, not when it’s too late.
BrandIndex is a daily measure of public perception of more than 250 consumer brands across 10 sectors, measured on a 7-point profile: general impression, ‘buzz’, quality, value, corporate reputation, customer satisfaction and whether respondents would recommend the brand to a friend. 250 adults 18+ are interviewed daily, giving more than 60.000 interviews per year. On a Nordic level we measure more than 500 brands, interviewing 1.000 adults 18+ daily.
Respondents are drawn from our Nordic online panel of over 130,000. BrandIndex takes high-quality, high-relevance data and puts it straight into the hands of decision-makers, so the reporting tool has been designed to suit the style of decision-makers: it’s clear, it’s easy and it’s instant.
Read more at www.brandindex.se
More information:
Contact Senior Research Consultant Per Grenert