Qual Online

Qualitative research using the Internet

 Meet your target group online!

Do you want to know more about your target group, what they are thinking about, experiencing or do and understand why?

YouGov’s Qual Online makes it possible to get closer to your target group.

We can chat for a couple of ours or talk for several days! The discussions are either in depth and one-on-one or broader discussions in groups.

We invite (the individual participant or groups consisting of 10-15 people) the group via your client directory or our panel. They are anonymous and log on from their home or work, from a hotel room or whatever suits them.

A moderator leads the groups using a discussion guide and if you want you can follow the discussions on your computer and ask follow-up questions.

Movies, pictures, sounds and different stimuli exercises are commonly used to make the participants think outside the box.

YouGov’s Qual Online is particularly useful when your target groups are scattered geographically, difficult to reach and when you would like to discuss a topic that can be sensitive e.g. price and buying intention or products and services that you do not want to display to the public.

Conducting focus group discussions or in depth interviews online has now had its break through in Scandinavia also. YouGov Sweden has been working with the method since 2005.

More information

Contact Research Manager Anna-Lena Wihlborg